Product Launch Quiz | Expansion Geeks

Demand

Audience and distribution.

1. Audience / demand

Idea only — no audience yet Growing audience, little proof of buying Clear niche + engaged following People already ask / buy from you

2. Distribution

No channel yet Social only Email/SMS or community you own Store + owned list + repeat buyers

Clarity and category.

3. Offer clarity

“I want a product” — vague Category picked, weak who/why Who + problem + outcome defined Offer tested (preorders, waitlist, or sales)

Category focus

Margin and inventory reality.

4. Unit economics

Haven’t looked at COGS / margin Guessing Target margin known Price + COGS + ads math sketched

5. Inventory budget (first run)

Under $2k / unsure ~$2k–$5k ~$5k–$15k $15k+ ready for first production

Brand, timing, and how you want to work.

6. Brand assets

No name / visual direction Name only Logo + rough brand feel Brand system + packaging taste locked

7. Timeline

“Someday” 6+ months Aiming ~90 days Ready to start this month

8. What you want from a partner

Cheapest factory quote only Someone to “figure it out” Operator-led build + clear process Brand build-out + ongoing data/brand ops

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